I heard early on that from "consumption of" things "to consumption of" things ", one of the representatives of" consumption of "things" is a playground and a theme park. This industry seems to have room for growth. What is the state today? This time, let's analyze the latest trends in Japan's playground and theme park industry. The revenue growth of the entire industry showed a small increase, but the number of companies with poor business conditions was the majority. Japan ’s largest corporate credit research company-Imperial Data Bank Co., Ltd. conducted a survey on the operating conditions of the operating companies of playgrounds and theme parks. According to statistics, the total turnover of the 165 companies surveyed in 2017 was 85,085 million yen, a slight increase of 1.4% over last year. Among them, there were only 53 companies that increased income, accounting for 32.1%, and 68 companies that reduced income, accounting for 41.2%. The number of companies that reduced income far exceeded that of companies that increased income.

The level of annual income is different and very different

Among these 165 companies, there were 102 companies with annual revenues below 1 billion in 2017, accounting for 61.8%. In fact, in the playground and theme park industry, small-scale enterprises account for the majority.

Moreover, from the perspective of the number of companies with revenues of less than 5 billion yuan, the number of companies with reduced income far exceeds that of companies with increased income. However, among enterprises with revenues of more than 10 billion yuan, income-increasing enterprises account for the majority.

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Among the 10 regions, 7 regions are in the state of increasing income. The highest growth rate was in the base of Yomiuri Paradise (an increase of 5.4% from last year). Second is the Shikoku region. After that, it was the Kanto region (except Tokyo) that owned Disney. However, the worst situation is in the central region, which is 4.5% lower than last year, followed by Kyushu and Okinawa, which is 2.3% lower than last year.

An Analysis of the Revenue-increasing Measures of the Central Japan Playground Industry

Although the playground market in the central region of Japan is the least optimistic, LEGORAND JAPAN in Nagoya, Aichi Prefecture in the central region is worth mentioning. LEGORAND announced a ticket price reduction on July 19 this year. In the year after the opening of the park, I was complained that the tickets were too high, so many improvements were made, such as special discounts for customers who have annual cards. In April, the aquarium "sea life Nagoya" and accommodation facility "LEGORAND JAPAN HOTEL" were opened. The goal is to take LEGORAND as the center, and LEGORAND ZONE including its neighboring facilities has been further developed.

In addition to LEGORAND, there are Nagashima Spa Land, Fujikyu Highland, and the central area where theme parks gather. It can be expected that the industry competition is very fierce, and it will also promote the economic development of the surrounding areas.

Fujikyu Line, the operator of Fujikyu Highland, takes Fujikyu Highland as the center, and also develops sightseeing resources around it, such as the "Five Lakes" and "Mount Fuji" tourism projects. Starting from July 14th, Fujikyu Highland is free of tickets, the purpose is to better develop its surrounding tourism industry.

From this point of view, the future playground and theme park industry is not only used as a playground and theme park, but to attract customers through the linkage of surrounding industries is the key. At the same time, cooperation with travel companies, hotel industry, transportation industry and other industries will also be the trend.

Disney pulls "East Japan"

In terms of the theme park industry, according to regional revenues, the Kanto region (except Tokyo) ranks first with revenues of approximately 451.399 billion yen, of which Oriental Land accounts for 90.1% of the total. Tokyo ranked second, with a revenue of approximately 157,688 million yen, and the total revenue of the two regions ranked first and second was 609,87 million yen, accounting for more than 70% of the national total. This year, Oriental Land, the industry leader, ushered in the 35th anniversary of the opening of the Tokyo Disney Resort. In 2017, the number of people entering the park reached 30.1 million, which exceeded the number of the previous year after three years. The unit price of passengers exceeded the previous year for four consecutive years. In order to increase the attractiveness to foreign tourists and the return rate of existing customers, Disney is currently planning to build an eighth theme port and more entertainment facilities.

Economic benefits of playgrounds in western Japan

Relative to "Disney in the East", "Universal Studio in the West" is not to be outdone.

Universal Studios in Osaka is not only influential in Osaka, but in recent laps, it is a popular theme park in Japan. Starting in 2015, "Universal Cool Japan" and "SUPER NINTENDO WORLD" started last year, making full use of popular works in Japan. According to data released by Kansai University, after the start of "SUPER NINTENDO WORLD", Universal Studios has created huge economic benefits. It is estimated that in recent laps, it is about 6.2 trillion yen, and the country's about 11.7 trillion yen. The number of employees is about 1.08 million. The number of tourists from all over Japan to Universal Studios Osaka is increasing, and the increase in foreign tourists is also high hopes.

Why do you emphasize attracting foreign tourists?

According to data released by the Japan Government Tourism Bureau, in 2017, the number of tourists visiting Japan reached 28.869 million, which was 19.3% higher than the highest record of 24.039 million last year.

In 2017, the number of visitors to the playground was 78.026318, which was only an increase of 0.6% over last year. Therefore, it is believed that there is still room for foreign tourists. However, in order to further attract foreign tourists, increase the return rate, and work hard to build facilities that are not fun for tourists is essential.

Enterprises with financial resources have actively invested in the introduction of new amusement equipment and held events, and some enterprises have difficulty in improving these areas because of insufficient funds.

Therefore, this is why the playground and theme park industry has become the monopoly industry of large enterprises.